Pepe’s Story starts in London in 2004. At the time, Piri Piri was virtually unknown in the UK and available in a handful of places. That was all about to change with the launch of our first store in London, which was called Pepe’s Piri Piri.
Almost overnight, Pepe's Piri Piri chicken became the talk of the town. We were the first to use the name Piri Piri and maybe a sense of curiosity attracted our first customers. But it was the taste of our chicken, startlingly fresh and flavorful, that brought them back. They told their friends, who told others, and soon there were lines out the door. Families loved it. Kids loved it. Foodies loved it. Even vegetarians loved it. (Yes, there's a vegetarian menu!)
From these humble beginnings, Piri Piri has become a nationally recognized dish loved by young and old. So overwhelming was the customer reaction to our great tasting chicken, that we were soon approach by people wanting to share in our success and open their own stores. Today, there are nearly 50 Pepe's Piri Piri restaurants across the UK.
Not surprisingly, word of our great tasting Piri Piri chicken has spread across the globe and we've opened stores in Northern Ireland and in the USA. Well, we decided to open a new generation of stores under the name Pepe’s Grill Brand.
Pepe’s Grill serves the same great tasting Piri Piri chicken we're renowned for, but in casual restaurant environment. Pepe’s Grill has landed!